10 ready to pay cash for AFL, Netflix ads, Fetch TV
Telstra acquisition of Fetch heats up bundle war with Optus
Last week, Telstra confirmed it had acquired a majority stake in subscription TV company, Fetch. It’s part of an interesting battle unfolding in two major wars – streaming and telecommunications, reports FRGit is Nicolas Cherrier.
The streaming wars are critical because in 2022 subscription media is so dominant that it simply cannot be ignored by anyone in the wider media industry.
And Telstra and Optus recognized that if you can’t beat Netflix, Disney+ and Stan, and you’re not joining them, the best thing you can do is put them together in one convenient collection. The two Australian telecom giants have both used bundling as a tactic for decades, and what they’re now offering consumers is a streamlined subscription platform, but the approaches are far from identical.
The two Australian telecom giants have both used bundling as a tactic for decades, and what they now offer consumers is a simplified subscription platform, but the approaches are far from identical.
Why Australian showrunners need business plans, not quotas
Pieces of her, the critically acclaimed Netflix thriller, was directed by Australians, starred Australians and filmed in Sydney. Not that you would ever know, reports FRGit is Miranda district.
Like other hits filmed in Australia for streaming giants – like Nine Complete Strangers, La Brea and Clickbait – the actors speak with American accents and pretend to be in Georgia, Maine or San Francisco.
These kinds of global shows are the future of streaming, let’s say Hugh Marks and Carl Fennessy, whose new company Dreamchaser targets this market. They oppose government rules that would require them to make shows specifically for Australian audiences.
Marks, the former boss of Nine Entertainment (publisher of The Australian Financial Review), said it was important to encourage streaming companies to spend money in Australia and work with Australian creatives.
“But we don’t want to limit this to making shows for the Australian market. I think that would be a mistake.”
‘Falling on Themselves About Netflix’: Media Buyers Advise Rise in Streaming Ads
Media buyers expect Netflix to become a major force in the local advertising market if it adopts cheaper, ad-supported subscriptions, signaling the global streaming giant’s potential to bring interactive products used in Asia in the Australian market, reports SMHit is Anthony Segaert.
After its first drop in user numbers in more than a decade, which triggered a sharp drop in its share price, Netflix said last month it was exploring cheaper subscription deals that would force users to submit to the viewing of advertisements. Netflix had previously ruled out ever allowing ads on the platform. “Consider us completely open to offering even lower prices with advertising as the consumer’s choice,” co-chief executive Reed Hastings told investors.
Joe Fraser, managing partner and head of growth at media agency Half Dome, which focuses on digital ad placement, said advertisers are likely to flock to Netflix because of its large audience base and strong reputation with consumers.
“[Advertisers] fall on themselves about Netflix,” he said. “Video-based advertising is just the biggest growth area right now, based on audiences shifting their consumption of content from linear to [broadcast video on demand (BVOD)] and streaming platforms.
ABC complaint handling needs ‘comprehensive overhaul’, says independent review
The ABC’s complaints process needs a ‘complete overhaul’, with an independent review concluding that the controversial internal system is plagued with flaws – notably, the questionable practice of the public broadcaster being allowed to ‘mark his own duties,” reports News Corps. Sophie Elsworth and James Madden.
The review, which was commissioned by the president of ABC It’s Buttrose last October, was handed over to the national broadcaster’s board earlier this month for consideration and discussed at its first meeting of the year last Wednesday.
The Australian has learned that the main conclusion of the independent review is that the ABC’s complaints system needs a “complete overhaul” – a recommendation which, if adopted, would radically change the way in which the taxpayer-funded media organization addresses public concerns about its editorial positions and practices.
ABC boss David Anderson’s appeal to leaders on election debates
With the prospect of a debate on the ABC with Scott Morrison and Anthony Albanian shrinking by the day, the public broadcaster decided to pull out the big guns, reports News Corp’s Nick Tabakoff.
Diary obtained a copy of a private two-page letter sent as an apparent last-ditch plea by ABC Chief Executive David Anderson to the Morrison and Albanese campaign offices for a debate on ABC.
The ABC boss’ rare intervention in editorial affairs, dated last Tuesday, April 26 and simply labeled: “Correspondence from david andersonchief executive of ABC,” Morrison and Albanese implored that an 8 p.m. face-off next Monday on the public broadcaster with David Speers as moderator was the one debate the campaign couldn’t do without.
10 parent company ready to donate cash for AFL
She was a long-time bridesmaid on Australian commercial television. But the long-suffering 10 Network, now owned by international media giant Paramount, last week moved to ditch its runners-up image for good by launching a bold and big bid to wrest the AFL rights from Seven for the next five years, reports News Corp’s Nick Tabakoff.
10’s Australian co-bosses, Beverly McGarvey and Jarrod Villaniflew out with the AFL chief Gillon McLachlan at Paramount’s Avenue of the Americas headquarters in New York to introduce McLachlan to Paramount’s global boss Bob Bakich before a working lunch at 12:30 p.m. Thursday (New York time).
Diary learned from the high-powered summit that the message to McLachlan from the three media executives couldn’t have been clearer: that Australia’s perennial commercial free-to-air bridesmaid is ready to do “whatever it takes.” must” to spend the big bucks needed to win the rights to the AFL. As a key insider put it last week: ’10 and Paramount are sitting at (New York dining establishment) Harry’s Steakhouse with Gil McLachlan, pouring copious amounts of Napa Valley wine down his throat to convince him that this times, they are serious about rights.”
Nine and Seven in race for Olympics rights as Kerry Stokes lunches with IOC chief Thomas Bach
It might be a guaranteed loss – on the balance sheets, anyway – but Australia’s two biggest free-to-air commercial TV networks are both quietly preparing for a possible crack in securing the rights to broadcast Australia’s next three Olympics. summer and winter, reports News Corp. James Madden.
With the International Olympic Committee expected to issue a formal tender later this year for the rights to the next three Summer and Winter Olympics, including the 2032 Brisbane Games, Nine and Seven are reportedly considering their options in regarding the long-term contract.
The Aussie understands Seven owner Kerry Stokes enjoyed a private lunch on Sunday with International Olympic Committee President Thomas Bach, who was in Australia for the IOC’s first meeting with organizers of the Brisbane Games.
‘The stakes are rising’: Labor says free sports broadcasts are under threat
Labor say Australia must urgently review its sports broadcasting rules and have accused the Morrison government of failing to protect the AFL, NRL, Olympics and other major sports from being blocked behind walls pay from online streaming giants, reports SMHit is Patrick Hatch and Nick Bonyhady.
The row over broadcast rules escalated after two of the world’s biggest streaming services – Amazon Prime and Paramount – raised their hands to be part of an AFL broadcast deal from 2024.
Labor Communications Spokesperson Michelle Rowland said Australians’ free access to major sporting events was under threat and the need to review and reform “anti-siphoning” laws to reflect the rise of streaming services was “increasingly pressing”.
“The stakes are only rising, both for the industry whose business models rely on sports rights and for consumers, who face mounting cost of living pressures and depend on free-to-air television. , especially Australians in the digital divide,” Rowland mentioned.