6th Conference on Wine Tourism: Innovation, Partnerships and Technology
The importance of partnerships and cooperation to enhance sustainability and community development was highlighted at the sixth edition of the UNWTO World Conference on Wine Tourism.
Organized in the town of Alba, in Piedmont, Italy, the conference brought together more than 300 experts from the public and private sectors from 30 countries around the theme “What future for wine tourism? “. The event was organized in collaboration with the Italian Ministry of Tourism, the National Tourist Board – ENIT, the Piedmont Region and the Langhe Monferrato Roero Tourist Board.
Wine tourism for cultural preservation
Well-managed tourism is a powerful tool for rural development, innovation and preservation of our culture and nature. This conference is part of our work to capitalize on tourism and create new opportunities for rural areas
Welcoming the delegates, said UNWTO Secretary-General Zurab Pololikashvili. “Well-managed tourism is a powerful tool for rural development, innovation and the preservation of our culture and nature. This conference is part of our work to leverage tourism and create new opportunities for rural areas. The last two years have brought major changes in the world and in tourism. They have accelerated many challenges already underway – from digital to sustainability. Wine tourism is no exception.
The participants highlighted the importance of expanding the links between wineries and wine-growing territories to promote innovative experiences that enhance local products and traditions, landscape, heritage, gastronomy and people. The role of women and young people in the development of wine tourism was also highlighted. To this end, investments in wine tourism in rural areas should be encouraged, as this can motivate young people to get involved in the activity and preserve the knowledge and traditions of their region.
Digital transformation is accelerating
The conference also discussed the role of technology in improving the wine tourism offer and attracting tourists and how these innovative tools can impact the experience of the customer who seeks fulfillment in his lifestyle. and his travel experience. Benefiting from expert knowledge from Argentina, Chile, France, Germany, Italy, Portugal, Spain, Sweden, UK and USA d america, attendees were able to dive deep into a path forward created with a vision of community.
On this occasion, UNWTO and Slow Food signed a Memorandum of Understanding to collaborate and formalize the intention of the two organizations to work together to promote gastronomic tourism as a tool for development and socio-economic inclusion, especially in its links with rural development.
La Rioja in Spain will host the 2023 edition of the UNWTO World Conference on Wine Tourism.