All Time Low unveils a new “leveled” version of its own wine brand
All Time Low unveiled a new version of its summer wine this week (June 11).
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The group, which launched their Summer Daze Rosé last year, have now unveiled a new version that is supposed to “take it to the next level” compared to its first.
Inspired by their latest album, ‘Wake-Up, Sunshine’, Wine is the result of a new partnership with Real Nice Winemakers that builds on their first foray into the wine industry. You can buy it here.
Leader Alex Gaskarth said: “All roads lead to this: a foray into endless summer, celebrated here in a refreshing rosé.”
He added: “We are breathing new life into our Summer Daze Rosé by partnering with Anthony [Van Nice] at Real Nice Winemakers to elevate and expand what we originally planned to do when we ventured into the wine industry.
“We have improved Summer Daze on every level, in terms of the quality and delivery of a product that we are very proud of.
“Oregon is an exciting place to make wine and we had the chance to tour the winery and experience firsthand the level of care and quality that goes into these bottles. Improving and fully realizing our rosé was the first bridge to cross and we are delighted to share this with everyone now. “
Van Nice of Real Nice Winemakers added: “We had so much fun sharing our little corner of the Willamette Valley with Alex, Jack, Rian and Zack.
“We are very proud of this rambling wine region, our close community of winemakers and the transcendent cool climate wines we produce here. We walked through our old vine – dry cultivated vineyard in the Dundee Hills and shared elements of running a sustainable farm.
“Later the guys got together with our winemaking team to create this unique and delicious blend for Summer Daze Rosé.”
An official description of the wine says it is “a real stunner”, “unconventional” and “refreshing to the max.”
In March, All Time Low shared a new song called “Once In A Lifetime”. The reflective single was co-produced by Zakk Cervini and Andrew Goldstein, who also released All Time Low’s eighth album, “Wake Up, Sunshine” (released last April).
According to frontman Alex Gaskarth, “Once In A Lifetime” is about “losing and dealing with loss, facing tough realities and coming out stronger.”
“… Things can only be so bad and once it’s over, it’s over; there is room to start rebuilding. This song feels like it’s made from the same fabric as [2020 single] “Monsters”: a progression and continuous evolution from the celebration of All Time Low which was “Wake Up, Sunshine”.