Austrade and Wine Australia develop digital hub to boost export sales
Australian wine producers are getting huge help to increase their international sales thanks to a digital knowledge center launched by Austrade and Wine Australia.
The Wine Export Ready Hub is a comprehensive site with information, templates and guides to help businesses understand the export process, find buyers and develop export plans.
Xavier Simonet, CEO of Austrade, said the industry’s first free digital hub would help the country’s wine exporters go further, faster.
“Australia produces some of the most sought-after wines in the world, and the new Wine Export Ready Hub will help our producers deliver more products to consumers around the world,” he said.
“This one-stop-shop, developed by Austrade and Wine Australia, will provide clear and comprehensive answers to wine producers’ most relevant questions about exporting.”
Collaborating groups said the digital hub would complement its existing suite of export resources such as market intelligence, market entry programs and regulatory services, including a virtual platform to showcase wines. Australians to international buyers via Australian Wine Connect.
According to Wine Australia’s recent export report, despite difficult trading conditions in recent years, exports still increased in 71 countries, including Singapore, Hong Kong, Thailand, South Korea, Japan and Taiwan. .
“With around 60% of Australian wine production exported each year, the profitability of the wine sector is strongly linked to exports,” said Dr Martine Cole, CEO of Wine Australia.
“Many wine producers are developing strategies to scale up exports and enter new markets, and we are delighted to launch the Wine Export Ready Hub in partnership with Austrade to support these activities.
The Wine Export Ready Hub is part of the government’s $72.7 million Agribusiness Expansion Initiative launched in 2020 to help agribusiness exporters diversify and grow in the foreign markets.