Australia could host the first billion-dollar RWC | Mandurah Courier
World Rugby believe the first billion-dollar World Cup will take place within the next decade – and that historic event could be the 2027 men’s tournament in Australia.
The game’s global organizers say they have mapped out “a mandate for the future of the sport” when they announced the next five hosts of the men’s and women’s World Cups until 2033 on Thursday.
A council meeting in Dublin approved Australia to host the 2027 men’s and 2029 women’s events, England for the 2025 women’s tournament and the United States to host the men’s in 2031 and women’s in 2033.
World Rugby chief executive Alan Gilpin has been asked if the historic first men’s event for the United States in 2031 could prove the sport’s first billion-dollar World Cup.
The question seemed relevant after WR President Bill Beaumont described the untapped US sports market as “the nugget of gold that everyone wants to get their hands on”.
Still, Gilpin’s response suggested the 2027 event in Australia could prove just as big for silver four years earlier.
“We will definitely see a tournament bigger than a billion dollar World Cup – hopefully we get there in one of those before 2031,” he said.
“We have good confidence in our colleagues at Rugby Australia on this.”
The awarding of both World Cups to Australia has been hailed as a game-changer for cash-strapped rugby in the country.
The 2027 event is expected to draw more than two million visitors over seven weeks, including 200,000 from overseas, and generate an economic boost of $2.8 billion.
But a first key question remains to be answered – where will the 2027 final be held?
Andy Marinos, CEO of Rugby Australia, gave nothing at the post-council press conference when asked how close RA was to nailing down the final site and whether the idea of the first 100,000 spectators of the World Cup in an MCG showdown would be magnetic. .
“Well, the venue for the final is already done,” Marinos said, before laughing: “No, no… we’re working on that detail now with Alan Gilpin and the World Rugby team.
“What’s really fantastic about having him in Australia is that we have at least three stadiums that have the size, the capacity to accommodate him and, yes, we have one that can reach the magic 100 mark. 000.
“But there are two more that are in the 90,000s, so there are a lot of good choices. We just have to see where are we going to get the most impact for the game across the country.”
Two-time World Cup winner Wallaby Phil Kearns, who again triumphed as the spearhead of Australia’s bid, felt it was a day to put an end to all the negativity surrounding the sport.
“It’s incredible for Australian rugby,” he said. “We have a huge opportunity. There has been some negativity around our game in Australia for a while – but that ends here.
“It’s the day that stands still, it’s all up for Australia. We’ve got the most amazing places in the country, we’re going to show off our whole country, from wine tours to art tours – to by rugby too.”
Australian Associated Press