Australian whiskey category gains a new player
World-renowned fortified wine producer Morris of Rutherglen is launching two new Australian single malt whiskeys this month.
Morris Australian Single Malt Signature Whiskey and Australian Single Malt Muscat Barrel Whiskey are made from 100% local ingredients before being finished in Morris fortified wine barrels to help further develop their flavors.
The Morris family has assembled a team of highly regarded whiskey experts, who have been working on these spirits since 2016. John McDougall, a highly respected whiskey maker who has experience with Balvenie, Laphroaig and Springbank consults exclusively with Morris in Australia in as a Master Distiller.
The late Dr Jim Swan was also a key member of the original Morris whiskey team and worked with McDougal to design the barrel maturation program and guide the team with a special and unique barrel roasting regime.
Darren Peck (ex-Diageo) was appointed Morris Head Distiller and worked under McDougall’s tutelage for the past five years to create the whiskey.
“We are creating a unique Morris Whiskey style that speaks to our home in Rutherglen,” said Peck.
“Made from Australian barley malted in the family brewery and pure, filtered water from the Snowy Mountains, Morris Whiskey not only reflects world-class fortified casks, but also its regional Victorian provenance.
“As part of the process, we apply a double distillation through our column still and hybrid copper pot and we age in a combination of French and American oak barrels from family vineyards in the Barossa and Coonawarra regions.
“These barrels are all hand-prepared in our private cooperage using a specific method, which imparts the unique flavor profile of Morris of Rutherglen. Coupled with the local climate of hot summer days and cool nights, these conditions are perfect for aging and creating the unique and distinctive taste of Morris Whiskey.
Vanguard Luxury Brands has been appointed the exclusive Australian distributor of Morris Whiskey, guaranteeing a range of upscale bars, retailers and restaurants across the country, from June 2021.
“We are delighted to be working with the Morris team on the launch of Morris Whiskey. It is an exceptional Australian product that links the heritage of the world’s finest fortified wine producers with today’s demand for premium Australian spirits, ”said James France, Founder and Director of Vanguard Luxury Spirits.
He added, “Morris whiskeys offer an unbeatable combination of provenance and quality at an affordable price – something unheard of in the industry here. Whiskey lovers will be delighted to see a whiskey of this quality starting at under $ 100 for a 700ml bottle. “
Morris Whiskey’s initial goal will be to establish itself in the Australian market before exploring opportunities in international markets such as the US and UK, with the aim of raising the profile of top Australian spirits. range, especially Australian whiskey.
Morris said he was making a long-term game to develop the Australian category of single malt whiskey with new innovations in the pipeline exploiting access to an unrivaled collection of fortified wine barrels, some of which are over 100 years old.
Morris Whiskey will be available from June 2021 at major liquor retailers with Signature Whiskey at $ 95 RRP (40% ABV) and Muscat Barrel Whiskey at $ 140 RRP (ABV 46%).