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Home›Australian Wine›Barrell Craft Spirits® Launches Stellum® Spirits in Australia | Business

Barrell Craft Spirits® Launches Stellum® Spirits in Australia | Business

By Rhonda D. Overman
October 13, 2021
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LOUISVILLE, Ky .– (BUSINESS WIRE) – October 13, 2021–

Barrell Craft Spirits® (BCS), the award-winning independent blender and bottler of unique cask-aged whiskey and rum, is now expanding its presence in Australia with the introduction of Stellum® Spirits. The first expressions of cask-raw bourbon and rye will be joined by unique cask releases later in 2021. The new brand will be distributed through Orrsum Spirits, a premium spirits importer, distributor, retailer and distributor focused on supply to the Australian whiskey community including clubs like Whiskey Hunt Australia, access to sought after bourbon, whiskey and rye.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211013005224/en/

Barrell Craft Spirits®, the award-winning independent blender and bottler of unique cask-aged whiskey and rum, is now expanding its presence in Australia with the introduction of Stellum® Spirits. The first expressions of cask-raw bourbon and rye will be joined by unique cask releases later in 2021. The new brand will be distributed through Orrsum Spirits, an importer, distributor, retailer and distributor of premium spirits. (Photo: Business Wire)

“We are fortunate to have incredible whiskeys like Stellum Bourbon & Rye in our portfolio,” said John M. Weifert, Director, Orrsum Spirits. “The quality and price of these cask-rough American whiskeys will appeal to a wide audience. I am excited about the future of Stellum Spirits and the future growth of the American whiskey category in Australia.”

Founded in 2013 in Louisville, Kentucky, Barrell Craft Spirits has created a unique niche within the spirits industry by focusing on the art of sourcing and blending. Stellum Spirits is the result of BCS’s years of industry leading innovation in American whiskey. This new brand questions the importance of nuance and micro-differentiation in a sober and minimalist setting. Stellum is designed to be clean and simple. This is a whiskey reduced to its most defining essentials, blended and packaged with an eye on clean lines and definition. Originally launched in the United States last March, the new brand has already exceeded the team’s expectations.

“Stellum brings American whiskey into the modern era with simple, elegant blends and unique casks selected with care and intention,” said Joe Beatrice, founder of Barrell Craft Spirits. “Sales in the United States exceeded our first year forecast in less than six months. We are confident Australians will embrace this exciting new brand as well. “

Stellum Bourbon® is bottled at 114.98 proofs (57.49% ABV) while Stellum Rye® is bottled at 116.24 proofs (58.12% ABV). Bourbon and Rye received gold and double gold medals respectively at the prestigious San Francisco 2021 World Spirits Competition.

Both expressions are now available through Orrsum Spirits. For wholesale inquiries, please email [email protected]

For more information on Stellum Spirits, follow the brand on Facebook, Twitter, and Instagram or visit www.stellum.com.

Artisanal spirits in barrels

Barrell Craft Spirits is an independent blender and bottler of unique cask aged whiskey and rum alcohols recognized for their blending expertise. The company selects and blends products that explore different distillation methods, barrels and aging environments, and bottles them using keg force. Each batch and barrel is produced in a limited version and has a distinct flavor profile.

Barrell Craft Spirits®, Barrell®, Barrell Bourbon® and Barrell Rye® are registered trademarks owned by Barrell Craft Spirits LLC.

Stellar spirits

Stellum® Spirits is dedicated to bringing American whiskey into the modern era with simple, elegant blends and unique casks selected with care and intention. Stellum Spirits is produced by Barrell Craft Spirits®, the award-winning independent blender and bottler of unique barrel-aged whiskey and rum.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211013005224/en/

CONTACT: Aaron Brost | Ro-Bro Marketing & RP

312.576.5315 |[email protected]

KEYWORD: KENTUCKY AUSTRALIA / OCEANIA AUSTRALIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SPECIALTY DETAILS OTHER WINES AND SPIRITS DETAILS

SOURCE: Spirits of Barrel Crafts

Copyright Business Wire 2021.

PUB: 10/13/2021 09:52 / DISC: 10/13/2021 09:52

http://www.businesswire.com/news/home/20211013005224/en

Copyright Business Wire 2021.



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