Dialogue PR Wins De’Longhi and Fourth Wave Wines
Sydney-based PR agency Dialogue PR has been appointed to represent De’Longhi Group Australia and Fourth Wave Wine. These new clients will expand the agency’s list of clients in the areas of technology, household appliances and beverages.
In addition to Dialogue PR’s home lifestyle offering, which already includes HPM Legrand, ACER Computers and Bing Lee, the agency will work on De’Longhi Group Australia’s coffee, kitchen and comfort products covering their three main brands, including De’Longhi, Kenwood and Braun. Housework.
The agency was commissioned by De’Longhi to manage all product launches, media events and activations, media relations and influencer engagement.
George O’Neil, branding director for De’Longhi Group Australia, said: “We were impressed with Dialogue PR’s creative approach and the ideas they presented in the pitch. The team had a deep understanding and enthusiasm for the De’Longhi Group brands and strategically presented how we can inspire everyday Australians – both existing advocates and new audiences.
Dialogue PR has also been appointed by leading Australian winemakers Fourth Wave Wine to execute public relations and communications strategies across its portfolio of brands including Tread Softly, Little Giant, Elephant in the Room, Plus & Minus, The Hero and Farm Hand.
Family-owned, Fourth Wave Wine is a relentless innovator and consumer expert, capitalizing on consumer trends by creating compelling brands that inspire and engage new and existing wine consumers.
The agency will develop integrated public relations strategies to support the existing range of authentic and regionally expressive wines, as well as to support the company’s ongoing new product development pipeline.
Lou Henville, Marketing Director of Fourth Wave Wine, said, “We are delighted to be working with the Dialogue PR team. It is evident that they have a strong understanding of the wine category and have strong relationships with the lifestyle, wine and business related media which will no doubt increase awareness and encourage trials. in our brand portfolio.
Fourth Wave Wine’s joins Dialogue PR’s strong beverage portfolio, which already includes Accolade Wines, Duxton Vineyards, Bacardi-Martini Australia and Santa Margherita Wines.