Exclusive news and research on the wine, spirits and beer sector
News in brief for 23 November 2021
23 November 2021
â¢ PatrÃ³n Tequila is launching a new âSimple but Perfectâ campaign focused on its artisanal production process. The push includes singer-songwriter Jessie Reyez, Grammy-nominated Amber Mark, and singer-songwriter and multi-instrumentalist FousheÃ© singing an a cappella version of the ballad, “Gracias a la Vida.” The campaign will run in 60, 30 and 15 second versions on broadcast and digital platforms. As part of Bacardi’s portfolio, PatrÃ³n has an annual US volume of around 2.7 million cases, according to Impact Databank.
â¢ Diageo announced Johnnie Walker Masters of Flavor, a new ultra-limited release celebrating the vast reserves of rare whiskey available to master blender Jim Beveridge. The whiskeys in the blend are all at least 48 years old and come from ghost distilleries like Glyn Albyn, Port Dundas, Brora and Glenury Royal, as well as Cameronbridge, Blair Athol and Dalwhinnie. The outing, one of Beveridge’s last before his retirement at the end of the year, is bottled at 41.8% alcohol and is limited to 288 bottles, priced at Â£ 20,000 (approx. $ 27,000) .
â¢ Dominican reggaeton artist Natti Natasha launches Tasha, a new brand of sparkling wine. Developed in partnership with French winemaker CÃ©line Lannoye in Bordeaux, Tasha is a blend of Cabernet Franc and Merlot, aged for 12 months using the traditional Champagne method. Tasha will be available in Puerto Rico and the Dominican Republic in December, distributed by Coca Cola Puerto Rico. Limited quantities will be available to US customers via online orders in January, with wider US distribution slated for later in 2022. The wine will sell for between $ 30 and $ 35.
â¢ Georgetown, Kentucky’s Blue Run Spirits has announced three holiday outings. The first is Blue Run’s Holiday Rye, available in both a single bottle and a gift box. The whiskey is a special 53% abv Golden Rye bottled recently released by the company, bottled to a higher proof (vs. 47.5% abv) and retailed for $ 140 across the UK. Blue Run distribution footprint. Additionally, Blue Run will be releasing a gift boxed version, complete with two Aged & Ore tumblers, through the Seelbach online service for $ 230. Finally, on December 1, Blue Run will launch 12 Days of Single Barrel High Rye Bourbon, a series that will see bottlings from different barrels come out every day. These will be available on the Blue Run website and cost $ 140.
â¢ Casa Lumbre launched Lost Irish, a new Irish whiskey with an international vocation, which is currently being rolled out in New York, Illinois, Texas and California. The 40% abv whiskey is a blend of grain, malt and pot still whiskeys partially aged in six different barrel types from around the world: South African brandy, Japanese Mizunara oak, European Sherry barrels, Bourbon barrels, casks of North American rum, Barrels of Tawny Porto and barrels of South American rum. The brand is currently distributed by Southern Glazer’s Wine & Spirits, with further distribution planned for the near future.
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Tagged: Bacardi, Blue Run Spirits, Casa Lumbre, Diageo, Johnnie Walker, Lost Irish, PatrÃ³n, Tasha
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