Giant pyramid of plastic waste highlights sustainability initiative
By James Lawrence
Published: November 09, 2022
In a daring publicity stunt, Australian wine brand The Hidden Sea has teamed up with zero waste company Zero Co to build the world’s largest plastic pyramid in Egypt, drawing attention to the duo’s latest campaign.
Coinciding with the COP27 conference being held in Egypt this week, the pyramid was installed in the country’s western desert. Taking four days to build, the structure weighs 18 tons, is 10 meters high and 12 meters wide.
It was made from the equivalent of one million plastic water bottles collected from the Nile by entrepreneur Mike Smith, founder of Zero Co, and co-founders of The Hidden Sea, Justin Moran and Richie Vandenburg.
Hoping to fund the launch of their 100YR CLEANUP initiative, the partnership is looking to raise $1,000,000 over the next 12 months to create full-time teams around the world dedicated to “cleaning up the planet five days a week, every week.” , every year, for the next 100 years, to create a secular wave of collective action”.
Justin Moran, Founder of The Hidden Sea, said: “Despite its epic size, the pyramid only shows a fraction of what an incredible crisis is. Powered by wine drinkers, The Hidden Sea has so far removed 18 million plastic bottles from the ocean; it demonstrates that consumers simply need a clear way to be part of the solution.
100YR CLEANUP founder Mike Smith has also agreed to “camp” at the top of the pyramid for three days to gain support.
“The global waste problem and the elimination of single-use plastics is high on the agenda right now with COP27, and our installation will really draw attention to the scale of the plastic waste problem in our rivers and our oceans,” he said.
“By working with companies and industry leaders and inviting them to be part of a proactive plan that will outlive us all, we will be able to build a scalable solution to the problem and have a huge impact. Solving the plastic problem alone is impossible, but we can empower everyone.
To learn more about the initiative and to donate, visit 100yrcleanup.com.