Here is the real meaning of the Renault logo
The French are known to be perfectionists who constantly strive for excellence in art, cuisine, fashion, design and architecture. It took them years to perfect the art of baking bread, and in the end, they transformed the baguette into a culinary delight. Naturally, they applied the same passion and work ethic to the creation of perfumes, cars, chocolate, wine and skincare. Let’s face it, the French take pride in the fact that everything they touch turns to gold or an exquisite work of art, immaculately beautiful and so perfect it hurts.
Given the French obsession with perfection, it’s understandable that Renault took decades to perfect its logo. Few companies have revised and revamped their emblem as many times as Renault. To those unaccustomed to French culture this may come across as indecision or even superficiality, but to the rest of the world it simply shows Renault’s passion for design and its love for culture and the company’s assets.
Time and again, the diamond or diamond that defines Renault has morphed and updated with the demands of modern life, and today the company logo is one of the most recognizable symbols of French excellence.
Create a visual identity for Renault
For some, the rhombus is a sign of modernity, while others see the Renault symbol as a diamond, which defines elegance, wealth and strength. Without a doubt, most of us associate diamonds with value, beauty and longevity. It’s not for nothing that De Beers created the legendary slogan “Diamonds are forever”. Thus, when a brand chooses a diamond as its emblem, it expects to convey all the qualities of this precious stone. For a company like Renault, famous for manufacturing a wide range of inexpensive cars and trucks, the selection of the diamond was a brilliant marketing move, which creates a unique visual identity for the brand.
That being said, the message is clear, low price does not define business value, so consumers should not be dismayed by the low price strategy as Renault can deliver high quality vehicles that outshine rivals. more expensive. It should be noted that Renault also manufactures very exclusive and very expensive cars like the Renault Megane RS Trophy-R and the Renault Trezor Concept car, and it also has in its arsenal high-performance sports racing cars like the Renault Sport RS 01 .
The origins of the Renault logo
Some of the most acclaimed and successful French companies started out as family businesses and Renault is no exception. The car manufacturing company is the brainchild of the Renault brothers. They created it in 1889, although the first Renault car, the Renault Voiturette 1CV, had already been sold in December 1898. Initially, the Renault family did not choose the diamond/rhombus shape as a sign of visual identity and the original logo had a separate identity. see.
Thus, the company’s first emblem was an oval medallion with Art Nouveau aesthetics, which included the initials of the three founding brothers. Like many founders before them, the Renault brothers also chose to carry the aesthetic and visual identity of their family in the company logo, so that the origins of the Renault emblem go back to the personal history of the family.
Renault logo: the different stages of design
The second Renault emblem was less Art Nouveau and more vigorous. Renault replaced the initials with the image of a car, while the medallion was ousted for a circular frame. Between 1919 and 1923, the corporate image was a military tank placed inside a rounded emblem to communicate that Renault manufactured military equipment.
In 1923, the logo was refined. Renault dropped the car images altogether, instead the company name was placed inside a rounded grille emblem. The French company used the same graphics between 1925 and 1930. However, instead of the round circle, Renault eventually used the diamond shape. The same shape was used until 1945, although in 1930 the stripes, color intensity and fonts were completely changed.
In 1946, Renault added a shade of canary yellow to its logo and the company name became “Régie Nationale des Usines Renault”. The shield is also more aggressive, while the diamond shape is more stylized. Until 1958, the French company maintained the canary yellow color, although in 1946 it reverted to a clear diamond shape. Between 1958 and 1967, the emblem appeared without the yellow color, although the design was very similar to the one used until 1958. In 1967, Renault released a very modern and cool emblem, where two triangular shapes created the shape of a diamond. Yellow also remained Renault’s color.
After 1973, the emblem continued to be refined to meet the aesthetic demands of the time, and the notable contribution of Victor Vasarely made the logo one of the most recognizable in the world. Meanwhile, in 1990, Renault released a modern look, with fewer shapes and bold fonts. In the 2000s, until 2015, the Renault emblem was known for the silver diamond placed on a yellow background.
Subsequently, in 2015, the yellow background was abandoned, and the company kept only the metallic diamond and the word Renault. Finally, in 2021, Renault presented its latest logo which seems to be inspired by the diamond shapes used in the 1970s and 1980s. Gilles Vidal designed the latest emblem.