India to taste the wines of South Australia
Championed by one of India’s most accomplished wine professionals and the first in India to win the world-coveted title of ‘Master of Wine’, Sonal Holland MW will represent participating wineries in South Australia as program ambassador.
Trade and Investment Minister Stephen Patterson said the Indian Wine Expansion Program will further support South Australian wine producers who are already exporting to India to exploit new market opportunities, as well as wineries looking to expand their international footprint in the Indian market. The program will help wineries grow their businesses and in turn create more employment opportunities, while providing Indian consumers with the opportunity to try more premium wines from South Australia.
“India’s growing middle and upper class has, in recent years, created enormous market potential for South Australian products,” said Minister Patterson.
“In 2020, India experienced an e-commerce boom largely due to COVID, which coincided with some states allowing the sale of alcohol and wine through the e-commerce channel. This presents enormous market potential for the vineyards of South Australia.
“It is important to note that having South Australian wines in India offers consumers the opportunity to taste some of the best wines in the world from some of the oldest existing vineyards.
“The Indian Wine Expansion Program will provide importers, distributors and buyers in target cities, including Mumbai and New Delhi, the opportunity to participate in dedicated South Australian wine promotions at top hotels and restaurant chains. range, as well as online activations.
“It also offers wineries in South Australia the opportunity to learn more about the Indian market and how to expand their distribution channels or export to the market for the first time. “
South Australia Regional Director for MENA and India, Sidharth Mehta, said; “The Department of Trade and Investment recognizes India as a key market with long-term export potential for vineyards in South Australia. It is extremely important that we channel our efforts to raise awareness of the quality and range of products that South Australia, as a wine region, offers to consumers.
“This program, which will be executed with Sonal Holland, will not only target the end consumers of wine, but also the sommelier and the hospitality industry in India, who are key stakeholders on this journey.
“Our Market Representative, Varun Anthony, based in New Delhi, will provide on-the-ground assistance and market information to South Australian exporters and will work with Sonal to contact importers, distributors and buyers in the part of this new program. “
The Indian Wine Expansion Program will run for 12 months and will provide training and assistance to wineries in South Australia on how to access the Indian market, build strong brand awareness and provide importers and to distributors key information and an overview of wines from South Australia.
Sonal Holland MW is a distinguished writer, wine commentator and highly respected and in-demand international speaker with businesses in wine and beverage education, consulting, consumer research, imports and retail. of wine.
“India is one of the youngest countries in the world with 65% of India’s 1.3 billion people under the age of 35 and more than half of Indian wine consumers living in cities urban, ”Ms. Holland said.
“These consumers are young, have traveled a lot and want to know more about the high-end products they consume.
“Their knowledge and demand for premium consumption is increasing, and as the hospitality industry begins to emerge from COVID, now is the perfect time for South Australian wine producers to consider the potential to long term of this market. “
South Australian wine exporters can register their interest here by Friday October 8 to participate in the Indian Wine Market Information Webinar on October 13, hosted by Ms. Holland.
For more information on South Australia’s wine programs, visit https://export.sa.gov.au/wine