McLaren Vale Winemaker Bec Hardy Wins South Australia’s ’40 under 40′ Award | Time
McLaren Vale winemaker Bec Hardy was heralded as one of South Australia’s best young business people at the 2021 40 Under 40 Awards.
The annual 40 under 40 program, now in its fourth year, recognizes the determination and drive of young business leaders, as well as the philanthropic activities that balance their professional achievements.
Ms Hardy, 39, is Co-Managing Director of Bec Hardy Wines, a family-owned winery based in McLaren Vale.
She was shortlisted for an award as one of 40 people chosen from 640 references and 230 nominations this year.
A sixth generation member of one of Australia’s oldest wine families, Ms. Hardy brings decades of tradition to the company, balanced by her own unique approaches to brand and business growth.
“I am delighted to be recognized by this renowned program,” said Ms. Hardy.
“40 under 40 is such a special initiative, which goes way beyond receiving a gong, and provides truly meaningful connections and support to help South Australian businesspeople thrive and continue to grow and grow. to defend this great state.
“Winning in 2021 after such a demanding year is even more rewarding and a testament not only to my hard work, but to the entire Bec Hardy Wines team.”
Ms Hardy said she had faced significant challenges over the past year due to restrictions imposed by COVID-19, mainly the lack of travel, which affected her relationship-based export strategy, as well as the difficulties with the recent tariffs imposed by China on Australian wine.
To meet these challenges, Ms. Hardy explored and secured distribution in new markets including Japan, South Korea and the United States and hired a number of skilled team members including a new winemaker and a export manager in South Australia.
Jim Plouffe, 40-under-40 jury member, said 2021 had been a tough year to narrow down the list of finalists.
“It has been difficult to narrow down this year’s list to just 40, especially with so many entrepreneurs from South Australia pursuing goals with effective business hubs in 2020, but I’m happy to see that many of they will be even better in the years to come, ”said Plouffe said.
Ms. Hardy’s businesses continue to grow, having acquired the Pertaringa brand from her father Geoff last year.
She also has a greater focus on national operations and is proud to be a member of the board of directors of the Nature Foundation, a nonprofit organization co-founded by her grandmother, Dr Barbara Hardy AO, who defends the sustainable conservation of nature.