New Vera Wang Prosecco Gets A-List Distributor
Fashion designer and entrepreneur Vera Wang has chosen Southern Glazer’s Wine & Spirits to distribute her chic new PARTY Prosecco.
When you think of Vera Wang, you think of bridal tailoring, champagne toast, and towering wedding cakes. But the renowned designer branched out into the world of Prosecco, becoming the latest in a series of celebrities, including Kylie Minogue and the Delavigne sisters, to launch their own fizz.
Southern Glazer’s Wine & Spirits was selected to be the distributor of PARTY, a premium Italian prosecco from New Yorker Wang, who shaped all aspects of the release, from the grape to the design of the bottle. Its elegant matt silver bottle also features an invitation to Vera’s “PARTY”. You don’t have to tell us twice.
“I have devoted my entire life to designing the way people celebrate, and not just their weddings, the way they entertain, to their paintings and table landscapes, and now, what they drink. PARTY is a natural extension of what I’m already doing, ”said Wang.
Why Prosecco in particular? “When I think of romance, fun, laughter, joy and friendship, I think of Prosecco. It is the wine that embodies pure emotion and happiness.
Fruit of a collaboration with partner supplier Royal Wine Corporation, Wang’s prosecco will be included in the Royal Wine portfolio that Southern Glazer’s already markets and sells.
“Working with Vera Wang has been a pleasure, but what really sets her apart from other celebrity owned brands is her passion, attention to detail and commitment to the success of Vera Wang PARTY,” said Doug Simon , Executive Vice President, National Sales, Royal Wine Corp. “We are honored to be his partner in this fantastic project and we look forward to being part of everyone’s celebrations. “
Priced at $ 25 (£ 17.80) a bottle, Vera Wang PARTY is made from 100% Glera grapes and has aromas of apple and stone fruit, citrus notes and fresh acidity on the palate. , with a sweet and fruity finish.
Steve Slater, Executive Vice President and General Manager, Wine Division, Southern Glazer’s Wine & Spirits said, “Vera Wang is committed to being an active owner, leveraging her assets and her brand, which will help create a great consumer interest.
Expect to see the remarkable silver bottle appear in many wedding photos of a New York socialite very soon.