Peuch & Besse and International Diplomatic Supplies enter into a broad partnership – The Moodie Davitt Report
The Bordeaux wine company Peuch & Besse (P&B) has partnered with International Diplomatic Supplies (IDS) to supply a selection of French wines to 60 embassies around the world.
The new partnership follows a meeting between P&B Managing Director Sylvain Combe and IDS Managing Director Patrick Doyle at last year’s inaugural Moodie Davitt Virtual Travel Retail Expo.
Doyle founded IDS in 1997. He is now the world’s leading supplier of groceries, duty-free spirits and household items to the international diplomatic community. IDS has built temperature-controlled warehouses and offices in London and Dubai and, as reported, opened a new operation in Miami, Florida to target U.S. embassies around the world last year.
According to partners, IDS has nearly 50 P&B wines in stock in Dubai and the UK. The partnership will include the Miami hub and will expand to other regions as well, with IDS ready to announce plans to expand its network.
[Click on the YouTube icon to hear Patrick Doyle talk about the tie-up with Peuch & Besse]
Peuch & Besse was created as a family merchant in 1904. He has been a winegrower in Saint Emilion, Bordeaux since 1978 and now exclusively represents other family cellars.
Peuch & Besse unveiled for the first time an innovative digital concept “ One wine, one story ” via the Moodie Davitt report in 2011.
Now refreshed and updated, One Winemaker presents customers with the wine they want to buy with just one click on their smartphone.
A QR code opens the door to a video with the winemaker, reviving not only the wine but also a story of passion for its appellation and its terroir.
P&B is already a supplier to the French diplomatic corps and will route much of this activity through IDS, giving French embassies access to both P&B wines and IDS’s extensive duty-free product portfolio.
IDS’s wine offering includes expressions from all major wine producing countries, as well as a selection of craft beers and international brands of spirits.
“Plans to expand and maintain a range of the best wines for our customers have been difficult during the pandemic,” said Doyle.
“Global logistics have been hit hard; not being able to travel to discuss new ideas and meet new people was difficult. However, thanks to digital communication and the wonderful Moodie Davitt Virtual Expo, Sylvain and I were able to implement a mutually beneficial agreement although we never met.
“We shared information, we treated each other with great respect and IDS now has a much improved French wine offering that benefits diplomats in 60 countries around the world.”
Combe underlined the long-term benefits of the new partnership. “The global diplomatic community now has access to a wide range of our wines on the IDS website, with links to videos that provide the opportunity to experience a ‘storytelling’ journey with the winemaker,” he said. -he declares.
[Click on the YouTube icon to hear Sylvain Combe discuss the spirit and aims of the partnership]
“Patrick and I share the same philosophy in terms of investing in our people, thinking for the future, being flexible, being able to adapt, offering exceptional logistics services and, last but not least, giving back to the community.
“These are all key factors that have helped us negotiate the COVID-19 crisis and establish this special relationship.”
Readers can discover three of the exceptional winegrowers represented by Peuch & Besse in the videos below.
Footnote: Patrick Doyle’s exceptional work as an entrepreneur and philanthropist was featured in the Moodie Davitt podcast last July (below).
The gripping interview with Moodie Davitt Chairman and Report Founder Martin Moodie traces the journey of IDS from start-up in the guest bedroom at Doyle’s house in south London to a global business flourishing that continued to thrive during the COVID-19 crisis.
[Click on the icon to listen to Patrick Doyle chat with Martin Moodie on The Moodie Davitt Podcast]
A selection of IDS’s main CSR programs, which include Gentle Hands and Shamida Ethiopia, are presented here.