Prosecco DOC Consortium gears up for fifth annual National Prosecco Week, joined by over 600 retail stores and 2,000 online merchants, consumer events and strategic media partnership
National Prosecco Week engages retailers, restaurants and consumers nationwide through partnerships with key industry players, announces two consumer events in Chicago and New York.
New York, June 29, 2022 – The Prosecco DOC Consortium, the entity overseeing the production of the world’s most popular sparkling wine, is counting down to the fifth ‘National Prosecco Week’ (NPW) – a trade, media and consumer campaign developed in tandem with Colangelo & Partners – from July 18 to 24, 2022.
This year’s celebration will continue the success of Prosecco DOC and the newly introduced Prosecco DOC Rosé categories, thanks to a national partnership of more than 600 participating retail stores and restaurants to date, including Buy Rite, Twin Liquors, Total Wines & More, ABC Fine Wine & Spirits, and many more. Working with e-commerce partner City Hive, this year’s National Prosecco Week also includes over 2,000 online wine merchants, connected through the City Hive-powered e-commerce platform serving the online store Casa Prosecco.
For the second consecutive year, the Casa Prosecco online store will allow consumers to search and purchase the largest selection of Prosecco DOC and Prosecco DOC Rosé from local and national retailers for home delivery. Simultaneously, for the first time, the National Prosecco Week website now offers an interactive map to allow consumers to find participating restaurants and retailers in their area.
To build consumer awareness, the 2022 campaign incorporates a strong digital and social media marketing campaign in strategic partnership with Thrillist, influencer activations, dynamic social media content and targeted media relations.
The fifth annual National Prosecco Week also focuses on consumer events and sponsorships, with two scheduled events, hosted in conjunction with CRU LUV in Chicago on Wednesday, July 20, 2022 and in New York City on Saturday, July 23. 2022. The events will combine a unique blend of Prosecco DOC and Hip-Hop music as part of creator Jermaine Stone’s famous “Pass the Aux” series of events. For more information visit our website.
Last year’s NPW reached over 218 million consumers and saw over 700 e-commerce and brick-and-mortar stores in 30 participating states. Retail partners reported significant sales increases during the 2021 promotion ranging from +7.6% to +274% and a sample of 150 participating stores sold Prosecco DOC for $226,121 in July 2021 with 4,384 bottles sold , an increase of almost 700% compared to July. 2020. American consumers continue to express interest and curiosity in Prosecco DOC for its palate-pleasing and affordable price, Prosecco DOC consortia are committed to engaging consumers across the country in this year’s celebration.
“We are very excited for the fifth National Prosecco Week, finally with more in-person opportunities and chances to toast our glorious denomination together,” commented Stefano Zanette, President of the Prosecco DOC Consortium. “We hope to build on last year’s momentum and continue to connect with more retailers, strategic partners and ultimately more Prosecco enthusiasts in the United States”
Prosecco DOC invites retailers and restaurants to participate in this national celebration by hosting internal or digital promotions, educational seminars, virtual tastings, inserts and discounts. The following renowned Prosecco DOC producers are taking part in this year’s campaign, including Bottega, Botter, Ca’ Furlan, Cantine Riondo, Casa Vinicola Abbazia, Gancia, Pizzolato, La Gioiosa, La Marca, Le Contesse, Mionetto, Pitars, Ruffino, Torresella, Val d’Oca, Valdo, Villa Sandi, Viticoltori Ponte, Zardetto and Zonin.
Participating retailers and restaurants receive dynamic and educational point-of-sale materials to engage consumers in the promotion. Additional benefits for participating partners include advertising support with National Prosecco Week media partners, social media marketing, press support and digital marketing. All partners will be featured on the National Prosecco Week website (www.casaprosecco.com/national-prosecco-week).
For more information on National Prosecco Week, please contact Noemi Mengo ([email protected]) or Stefan Sigurðsson ([email protected]) of Colangelo & Partners (www.colangelopr.com), the reference agency in the United States for the Prosecco DOC Consortium. To stay informed about upcoming events and promotions, follow Prosecco DOC on Facebook (@proseccodocusa), Instagram (@proseccodoc_usa) and the Consortium’s official US website, www.casaprosecco.com. If you are a retailer or restaurant interested in participating, please contact [email protected]
About the Prosecco DOC Consortium
Prosecco obtained the status of Appellation d’Origine Contrôlée on July 17, 2009 and the Consortium Prosecco DOC (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) was created on November 19 of the same year to coordinate and manage Prosecco DOC . The organization federates the various groups of industrialists – winegrowers, individual and associated winegrowers, producers of still wines and sparkling wines – to ensure the development of the appellation and compliance with production rules.
About Prosecco DOC
Prosecco DOC wines come in Spumante (sparkling), Frizzante (semi-sparkling), and Tranquillo (still) varieties. The wines are made mainly from the Glera grape variety, native to Northeastern Italy for thousands of years, and can be combined with a maximum of 15% of the following grape varieties: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga , Chardonnay, Pinot Bianco, Pinot Grigio and Pinot Nero. Prosecco Frizzante and Spumante varieties get their famous bubbles using the secondary fermentation production method, bottling under high pressure after fermentation in bulk tanks called autoclaves, as opposed to the traditional method, which bypasses autoclaves and is used for other varieties of sparkling wines. The end result is a bright straw-yellow wine with fine, persistent perlage and aromas of white flowers, apple and pear. It is fresh and elegant on the palate with a moderate alcohol content.
Since August 11, 2020, the competent bodies (Italian Ministry of Agriculture) have authorized the production of Prosecco DOC Rosé, composed of at least 85% Glera and 10-15% Pinot Nero only in the Spumante (sparkling) version and with the driest styles (from Brut Nature to Extra Dry). Prosecco DOC Rosé undergoes a longer second fermentation in autoclaves (60 days compared to 30 days for Prosecco DOC), has a pale pink color and a fine and persistent perlage, and presents aromas of white flowers, hints of apple and citrus, and scents of strawberry and raspberry. For more information on Prosecco DOC and Prosecco DOC Rosé, visit www.casaprosecco.com.
About Colangelo & Partners:
Colangelo & Partners (www.colangelopr.com) is the leading integrated fine wine and spirits communications agency in the United States, sought after by the biggest brands and players in the industry for the quality of their results, their creativity and their return on investment. Colangelo & Partners professionals work with integrity and passion to influence how the American public perceives their clients: Earn consistent, high-quality positive media coverage; organize signature events; strategize and execute exceptional digital campaigns; and implementing trade programs that strengthen industry relationships. Colangelo & Partners’ clientele includes instantly recognizable global brands and passionate and up-and-coming winemakers and distillers; regional and national institutions; and technology and e-commerce companies innovating in the beverage alcohol sector.