Southern Glazer’s Wine & Spirits Announces National Distribution Agreement with Sassenach Spirits | New
MIAMI AND DALLAS–(BUSINESS WIRE)–Nov. 21, 2022–
Southern Glazer’s Wine & Spirits (Southern Glazer’s) – the world’s largest distributor of alcoholic beverages – announced today that it has extended its distribution agreement with Sassenach Spirits, the spirits importing company founded by the actor and philanthropist Scottish Sam Heughan and American entrepreneur Alex Norouzi.
Inspired by the Scottish Highlands, The Sassenach Spirit Of Home Edition is a collaboration between Master Blender Michael Henry and Sam Heughan. Carefully selected single malts create a richly balanced blend with a smooth, unique finish.
“Whisky is personal to me,” said Sam Heughan. “It has been part of every moment to celebrate life, my heritage and my culture. So it wasn’t just a “business opportunity”, it was the process of creating something very personal and unique that we could share with others. With our first release of The Sassenach, ‘The Spirit of Home’ Edition, we have accomplished just that! The partnership with Southern Glazer’s is another company worth celebrating, and I look forward to working closely with them to bring more of my home to consumers.
Currently, the portfolio consists of The Sassenach Scotch Whisky: Spirit of Home Edition. Additionally, the company will launch a premium Scottish gin, slated for release in 2023.
“This partnership is essential to the growth of our portfolio,” added Alex Norouzi. “The Southern Glazer team brings strong proficiency in both onsite and offsite markets and we know the momentum we have created thus far will be enhanced by their team.”
Sassenach Spirits is part of the portfolio of Southern Glazer’s Craft Collection luxury spirits division. Craft Collection’s team of industry specialists deliver a differentiated customer experience, with first-hand beverage operation expertise, collaboration and a carefully curated portfolio.
“We are thrilled to work with such a professional team,” said Ray Lombard, executive vice president, general manager, Southern Glazer’s Craft Collection Luxury Spirits Division. “Sam personifies Scotland – his passion for Scotch and working with Michael really brings ‘Scotland in a bottle’. Sam and Alex have built a tremendous brand and we are excited to be part of the next phase of growth. Our team is also looking forward to helping launch Sassenach Scottish Gin and creating a strong national footprint for the brand.
About Southern Glazer Wines and Spirits
Southern Glazer’s Wine & Spirits is the world’s largest distributor of alcoholic beverages and is proud to be a multi-generational family business. The company does business in 44 US states, the District of Columbia and Canada. In 2022, Southern Glazer’s was listed as one of Forbes Top Diversity Employers. In 2021, Southern Glazer’s was selected as America’s Best Managed Company by Deloitte Private and TheThe Wall Street Journal, as named by Newsweek in the Top 100 most popular workplaces. Southern Glazer’s urges all retail customers and adult consumers to responsibly market, sell, serve and enjoy its products. For more information, visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.
About Sassenach Spirits
Sassenach Spirits is a division of the Great Glen Company, which was founded by Scottish actor and philanthropist Sam Heughan and American entrepreneur Alex Norouzi. The brand produces premium spirits, which have featured in limited runs for the past two years – selling out every batch quickly and winning many prestigious industry awards and medals.
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CONTACT: Southern Glazer Wines and Spirits, LLC
Vice President, Public Relations
Office: (305) 625-4171 ext. 1166
Mobile: (786) 498-7640
Email: [email protected]
Manager, Communications and CSR
Office: (305) 625-4171 ext. 1162
Mobile: (954) 870-1273
Email: [email protected] Baddish Group
Mobile: (917) 601-0051
Email: [email protected] Glen Company
Email: [email protected]
KEYWORD: FLORIDA TEXAS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: FOOD/DRINKS WINE & SPIRITS DISTRIBUTION ENTERTAINMENT CELEBRITY
SOURCE: Southern Glazer Wines and Spirits
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PUBLISHED: 11/21/2022 09:00 AM / DISK: 11/21/2022 09:02 AM