Strengthening Australian wine exports | Mirage News
Austrade has partnered with Wine Australia to develop a comprehensive digital knowledge center to help Australian wine producers grow their wine sales internationally.
The Wine Export Ready Hub brings together information, templates and how-to guides to help wine producers understand the export process, find buyers and develop export plans.
Austrade CEO Xavier Simonet says the industry’s first free digital hub will inspire Australian wine exporters to go further, faster.
“Australia produces some of the most sought-after wines in the world, and the new Wine Export Ready Hub will help our producers deliver more products to consumers around the world.”
“This one-stop-shop, developed by Austrade and Wine Australia, will provide clear and comprehensive answers to wine producers’ most relevant questions about exporting,” said Mr Simonet.
Managing Director of Wine Australia, Dr Martin Cole, said: “With around 60% of Australian wine production exported each year, the profitability of the wine sector is closely linked to exports. Many wine producers are developing strategies to scale up exports and enter new markets, and we are delighted to launch the Wine Export Ready Hub in partnership with Austrade to support these activities.
The Export Ready Hub complements Austrade’s and Wine Australia’s existing suite of export resources, including market intelligence, market entry programs and regulatory services, and a virtual platform to introduce Australian wines to international buyers, Australian Wine Connect.
As Australian wine producers have faced tough trading conditions in recent years, the value of wine exports increased to 71 destinations in the year to March 2022, according to Wine’s export report Australia. This includes Singapore, Hong Kong, Thailand, South Korea, Taiwan and Japan.
Australia produces around 4% of the world’s wine and is the fifth largest wine exporter. Australia is home to over 6,000 grape growers and 2,000 wineries. Over 1,000 exporters ship over 18,000 different wines to over 100 destinations worldwide.
In December 2020, the Australian Government committed $72.7 million to set up the Agribusiness Expansion Initiative to help Australian agribusiness exporters diversify into new overseas markets and increase sales in existing markets.
As part of this initiative, Austrade has extended its online and personalized services to Australian agribusinesses, including hosting virtual marketing activities, market briefings and new initiatives such as the Wine Export Ready Hub.